Building Growth Systems That Scale.
I help businesses scale through growth strategy, experimentation, AI automation, and data-driven decision making.
Combining engineering discipline with commercial thinking to create predictable and measurable business outcomes.
PRASANT ROY
Growth Systems Architect
Bangalore, India
Engineer → Growth Leader → AI Builder
Turning Data Into Revenue.
I combine engineering, growth strategy, and AI to build systems that acquire customers, increase retention, and drive sustainable revenue growth.
Over the last 13+ years, I have worked across software engineering, digital transformation, B2B SaaS, and consumer internet businesses, helping organizations scale through data-driven decision making and automation.
Professional Trajectory.
Senior Manager – Digital Marketing
Built a data-driven growth engine combining performance marketing, AI, experimentation, and customer lifecycle optimization managing $30M+ in annual spends. Led cross-functional initiatives spanning acquisition, retention, monetization, and 0→1 new business initiatives.
Executive MBA
Completed an Executive MBA in General Management from XLRI Jamshedpur, strengthening my understanding of strategy, finance, operations, organizational behavior, and leadership. The program helped bridge my technical and marketing background with broader business decision-making, creating the foundation for future leadership roles in growth, revenue, and digital transformation. Alongside academics, actively contributed to student leadership initiatives and institutional branding activities.
Marketing Manager
Built and scaled the digital marketing practice for a fast-growing technology consulting firm. Led go-to-market initiatives for B2B SaaS and enterprise clients, implemented marketing automation systems, and drove demand generation programs that improved lead quality and pipeline velocity.
Software Engineer
Built and enhanced enterprise lending software used by global financial institutions. Developed backend services, database components, and product features while collaborating with cross-functional teams in an agile delivery environment. This experience established the technical foundation that later enabled my work in marketing automation, analytics, AI, and growth engineering.
Products & Systems.
Real-world tools, experiments, and platforms built at the intersection of growth, AI, automation, and engineering.
Growth, AI & Digital Transformation Portfolio
A comprehensive showcase of my career across software engineering, marketing transformation, performance marketing leadership, AI-powered growth systems, and revenue optimization. Explore professional achievements, business outcomes, technical capabilities, leadership experience, and selected projects built throughout my journey.
AdIntel AI
An AI-powered campaign intelligence platform that transforms Google Ads exports into actionable optimization recommendations. Analyzes performance trends, identifies inefficiencies, highlights growth opportunities, and generates strategic recommendations using large language models.
Career Intelligence Engine
An intelligent career optimization platform that analyzes job opportunities, identifies skill gaps, and generates role-specific resumes optimized for ATS systems. Built to help professionals align their experience with market demand and improve interview opportunities.
Open Source Experiments
A collection of experiments exploring AI, automation, analytics, growth systems, APIs, developer tools, and workflow optimization. Built as a continuous learning laboratory for testing ideas and transforming concepts into usable products.
- imetaroy/career-intelligence-engine (dev) // 92% match
- imetaroy/landing-page-cro-analyzer // optimization
- imetaroy/marketing-utilities // script-suite
- imetaroy/ai-agent-experiments // multi-agent
Core Skill Spectrum.
A unique blend of growth strategy, AI systems thinking, and technical execution developed across software engineering, digital transformation consulting, and global performance marketing leadership.
Principles That Guide My Work.
A framework shaped by software engineering, growth marketing, systems thinking, and artificial intelligence.
Systems Create Outcomes
"Great results are rarely created by individual tactics. They emerge from systems that continuously learn, improve, and compound."
Whether designing a customer acquisition funnel, a reporting framework, or an AI workflow, I focus on building systems that generate predictable outcomes long after the initial work is complete.
Data Before Opinions
"Assumptions are cheap. Evidence is leverage."
The most effective decisions come from observation, experimentation, and measurement. I trust data not because it is perfect, but because it provides a better starting point than intuition alone.
Technology Is a Force Multiplier
"Every repetitive process is an opportunity for automation."
My engineering background taught me that software scales effort. AI expands that principle further by scaling thinking, research, execution, and decision support.
Curiosity Creates Opportunity
"The most valuable insights often exist between disciplines."
My career moved from software engineering to marketing, analytics, product thinking, and AI. The ability to connect ideas across domains creates advantages that specialists often miss.
Build What You Wish Existed
"The best way to understand a problem is to build a solution for it."
Whether launching new acquisition programs, creating internal tools, building AI applications, or experimenting with SaaS ideas, I learn by creating. This philosophy is the foundation of MetaRoy: pushing beyond existing limits through experimentation and execution.
"Great results are rarely created by individual tactics. They emerge from systems that continuously learn, improve, and compound."
Whether designing a customer acquisition funnel, a reporting framework, or an AI workflow, I focus on building systems that generate predictable outcomes long after the initial work is complete.
Let's Build Something Beyond.
Whether you're scaling growth, implementing AI, building a product, or exploring new opportunities, send a message to start a conversation.